The Mark of True Kashmiri Craftsmanship

A closer view of the standards, fibres, authorship, and distinctions that define the work of GUNDROOS'.

The Mark of True Kashmiri Craftsmanship.

  • We do not produce or deal in machine-made products.
  • Every Carpet, Pashmina Shawl, Couture Piece, and Atelier creation we offer is entirely handmade — hand-spun, hand-woven, and hand-finished using the finest natural fibres.
  • Our creations are guided by our in-house designers, who thoughtfully curate colour combinations across our products and design each carpet, Pashmina shawl, couture piece, and atelier creation, ensuring originality, exclusivity, and timeless appeal.
  • The wool used in our Pashmina shawls is sourced solely from the rare Changthangi goats of Ladakh, renowned for producing the world's finest Pashmina.
  • Our carpets are crafted using the highest-quality Cashmere wool, silk and cotton , carefully selected for their strength, durability, and refined elegance.
  • We do not use Mongolian, Chinese, or Belgian fibres. Many products marketed as "Mongolian," "Chinese," or "Belgian Pashmina" are not genuine Pashmina; they are often made from regular cashmere or blended wool.
  • Our artisans work exclusively with us, ensuring that every creation remains rare, distinctive, and available nowhere else, preserving true exclusivity in every piece.
  • Our carpets and Pashmina shawls are further distinguished by the Geographical Indication (GI) certification, guaranteeing their authenticity, origin, and traditional Kashmiri craftsmanship.
  • We remain committed to preserving the purity, heritage, and timeless excellence of true Kashmiri craftsmanship.

Four Expressions of Craftsmanship

We have divided our creations into four distinct collections, each representing a different expression of our handcrafted carpets and Pashmina shawls, defined by couture-level craftsmanship and atelier precision.

01Signature Collection
02Heritage Collection
03Royal Collection
04Private Vault

We don't create collections for everyone.

Some are meant to be discovered.

Statement pieces crafted for presence.